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  1. Lubna says:

    July 18, 2011 at 10:20 pm

    I think Google+ will enable us to be tracked more easily. I just opted that google+ tags would be available to me on other websites also (so that I can share that link with my circle etc), but after reading this have realised the entire issue of privacy!!! — even if it probably means customised ads popping all over for me. Nice article.

  2. unholyguy says:

    July 19, 2011 at 11:38 pm

    Kamran, you are a bit late to this party, most of what you mention has been happening for twenty years

    • Kamran Ozair says:

      July 22, 2011 at 1:48 am

      Hi unholyguy

      Some of the technologies certainly have been around for a while. However, it is the synergy across these that is making it possible to really ‘track’ an individual and understand their behaviors and patterns from different perspectives. In addition, the advancements in analytic techniques and cost of cheap hardware is making it possible for a number of organizations to do so versus Big government or large organizations of the past. These are the aspects that makes it more interesting (and in some sense more sinister) for the average Joe.

      regards

      -Kamran

  3. Jimmy Merchant says:

    July 20, 2011 at 3:48 pm

    As simple as it might have seemed a few years back, the digital world has only grown in complexity. It’s no more a child’s play to be able to navigate across all the information share that we do in our daily lives. Of course a lot of this information would have been better off private.

    When I logged in to my Google account settings, I was surprised to see about 37 different settings that allowed me to control information sharing for the different Google products that I’ve been using. To see so much personal information in one place was definitely quite scary. Like you mentioned the Digital footprints can be used to build a dynamic profile. And that could be dangerous considering it can be used to bring down people.

    However, for mid sized companies operating in the digital data space, would provide a very good opportunity. Wiping the digital footprints could be big business. You sure don’t want your teenage booze adventures to show up when you are about to take up an important office. Digital foot printing it is going to be!

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